What is Clay?
AI-powered data enrichment for GTM teams — pull from 100+ data sources and write personalized outreach.
Clay sits in the marketing category and is listed in the AIverse AI tools directory, where it holds an editorial rating of 4.5 out of 5 based on its capabilities, usability, value for money and reliability.
Clay features and use cases
Clay is designed to help users save time in the marketing space by automating tasks that would otherwise take significant effort.
Clay pricing
Clay offers a free plan, with paid tiers (Free / $149/mo) that unlock more advanced features and higher usage limits.
As with any AI tool, the right plan depends on how heavily you use it. We recommend trying Clay before committing to a paid plan.
Is Clay worth it? Our bottom line
Overall, Clay is a strong choice in the marketing category for 2026. If it matches your workflow, Clay is well worth a try — especially since you can start on a free plan.